A.P. Reid announces New National Director of Personal Lines

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Dartmouth, Nova Scotia – A.P. Reid Insurance Limited announced the addition of James Malcolm, BA CIP, as their new National Director of Personal Lines today. James will be based in A.P. Reid’s Waterdown, Ontario location and will oversee the National growth and development of their Home, Auto, Group and other individual insurance services.

James joins A.P. Reid following a time at one of Canada’s largest and most respected “Direct Writing and Group” insurance companies, Desjardins General Insurance Group. During his time at Desjardins, James held many responsibilities including a supervisory role in their client contact centre, the leadership of their national business development team and also worked on many projects such as the Canadian Forces Group Insurance program, the integration of the 150 location Western Financial Group Broker Network and the launch of the ScotiaLife Financial and CIBC Home and Auto Insurance Programs.

“The time is now for progressive and forward thinking Independent Insurance Brokers to become national competitors and go head to head with the large insurance companies that dominate the group and digital insurance landscape” says Malcolm. “I chose A.P. Reid because of their ambitious National expansion plans, significant Group and Niche marketing experience and their creative entry into the digital space with the Tenants Insurance operation ZipSure.ca “

James’ addition to A.P. Reid’s growing National footprint follows recent moves such as the June 2014 purchase of Robert C. Davis Insurance in Waterdown, Ontario; the January 2015 opening of an Edmonton Sales and Marketing office; and the May 2015 purchase of an Alberta based Sobeys/Safeway Group Insurance Program, further expanding their National Program.

James will report to A.P. Reid CEO, Jamie Reid. “As we continue to expand across the country, we will look at additional acquisition opportunities in each region and will focus more and more on group and niche insurance programs, custom tailored digital distribution like ZipSure.ca, and other new and unique ways of doing business” adds Reid. “We are committed to attracting the very best talent this country has to offer, regardless of where they may be. The experience and creativity that James brings to A.P. Reid will be a major step towards achieving our Vision”.