A.P. Reid Insurance to acquire Robinson Insurance Brokers of Edmonton

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Dartmouth, NS – A.P. Reid Insurance Limited announced today its intention to acquire Robinson Insurance Brokers of Edmonton (RIB). Effective November 1, the company’s brokerage operations will integrate under the A.P. Reid brand, and Daniel Robinson, the President and Owner of RIB will join the A.P. Reid management team as their Western Regional Manager.

The move is the latest step in A.P. Reid’s national expansion plan. In 2014, they acquired Robert C. Davis Insurance brokerage in Ontario, and in 2015, they purchased two group auto and home insurance portfolios, and established an office in Edmonton, Alberta.

“It’s exciting to be an integral part of a well-known and respected firm from the east, just as they are about to launch a major western expansion,” said Robinson. “As a broker, customer service is paramount. Having the heft of the A.P. Reid national operation behind us will enable us to offer more choices and even better services to our clients.”

Following the completion of the transaction, A.P. Reid’s Edmonton office and the RIB office will join to establish a western regional office led by Robinson and Kathleen Corkum, A.P. Reid’s current Western Business Development Manager.  The entire RIB team are expected to remain with the newly merged offices.

RIB is a well-known and respected commercial lines insurance brokerage based in Edmonton with clients throughout Alberta, British Colombia, Northwest Territories, Nunavut, and Saskatchewan. RIB’s roots date back to 1859 as the former central and northern Alberta branch of nationally recognized Dale & Company.  Robinson has been at the helm since 2008 when he took over from his father.

“We are very excited for the opportunity to have Daniel and his team join our firm and lead the next phase of our western expansion,” said Jamie Reid, President and CEO of A.P. Reid. “Their expertise with complex commercial accounts, including several exclusive programs, fits like a glove within our Commercial Lines Division; and also compliments our Group Auto and Home Division, who are actively signing up new employers to provide savings to their employees.”

A.P. Reid Insurance Stores is Canada’s only family-owned national insurance broker of personal, commercial and group insurance products and services. Headquartered in Dartmouth, Nova Scotia, A.P. Reid has locations throughout Nova Scotia, New Brunswick, Quebec, Ontario and Alberta, and actively protects clients in all provinces and territories across Canada. Since 1980, A.P. Reid has sought to exceed the expectations of customers, business partners, and community partners with its service first model.

The group of companies led by Jamie Reid include Underwriting Contract Administrators Inc. (UCAI), an insurance wholesaler; ZipSure.ca, Canada’s first 100% online insurance provider; and MyGroup Auto and Home Insurance, a dedicated group insurance division for large employers, associations and alumni organizations.