About A.P. Reid Insurance

Headquartered in Atlantic Canada with locations and operations nationally, we are one of Canada’s fastest growing insurance brokerages The career options and potential for personal growth at A.P. Reid is limited only by the efforts and imagination of our employees.

We operate on a business model unlike any other in our industry today.  Our business model has enabled us to consistently outperform our competitors, and earn the reputation for being one of the most Innovative Insurance Firms in the Country.

Our Values

  • Service first for growth: A.P. Reid’s motto is Service First.  Our primary goal in every situation is to provide the absolute best service possible.  This allows us to maintain a healthy retention rate, provides for a healthy supply of customer referrals, and allows us to operate with happy employees, looking after happy customers for a more enjoyable work experience.
  • Technology for the future: A.P. Reid is investing in technology. This means using the best possible technology for our day to day processes, delivering client service how they want it through websites, smart phones and after hours, and always looking far ahead to develop the next big thing.
  • Innovation to compete: We believe strongly in the statement “See a need, fill a need.”  We have developed dozens of unique and exclusive insurance products over the years.  This gives our sales force a competitive advantage with a suite of products to sell which our competitors do not have and also ensures that our clients have the best possible products as well.
  • Unlimited opportunity for all: There are no glass ceilings at A.P. Reid.  We are an equal opportunity employer – and an equal opportunity promoter.  Through hard work, dedication and exceptional results anyone at A.P. Reid can rise to the highest levels and succeed.  We are limited only by the imagination, hard work and achievements of our staff.  We operate in a “No Excuses” manner with a constant focus on our vision.

Our Awards


Best Insurance Agency
Metro Community Choice Awards 2017


Finalist: Best Brokerage Over 10 People

Insurance Business Awards 2017
Insurance-Business-Canada-Top-10 Awards

Top 10 Insurance Brokers in Canada (Ranked #4)

Insurance Business Canada Magazine 2017
Progress-Top-101 Awards

Progress Top 101 Companies
12 Time Winner

Progress-Fastest-Growing-Companies Awards

Progress Fastest Growing Companies
3 Time Winner


2011 IBANS Insurance Brokerage of the Year