About A.P. Reid

At A.P. Reid Insurance, we’re focused on providing superior service and advice to Canadians for the protection of personal and commercial insurance items.

Our customers nationwide rely on us to advise on their insurance coverage and to deliver on the promises we make.

Whether comparing quotes, handling policy claims, or helping build stronger communities by investing in community projects, we are committed to providing service first in all that we do.

A.P. Reid Insurance is a member of the Storm Insurance Group of Companies. For more information on this, please visit www.stormins.ca



Best Insurance Agency
Metro Community Choice Awards 2017


Finalist: Best Brokerage Over 10 People

Insurance Business Awards 2017
Insurance-Business-Canada-Top-10 Awards

Top 10 Insurance Brokers in Canada (Ranked #4)

Insurance Business Canada Magazine 2017
Progress-Top-101 Awards

Progress Top 101 Companies
12 Time Winner

Progress-Fastest-Growing-Companies Awards

Progress Fastest Growing Companies
3 Time Winner


2011 IBANS Insurance Brokerage of the Year

Our Story

A.P. Reid Insurance celebrates 40 years in business.

In 1980, Aileen Reid established A.P. Reid Insurance with a vision to deliver personalized coverage to clients across Nova Scotia.

With passion and vision, Aileen began by establishing a loyal clientele, over decades expanded the company across Atlantic Canada, and created innovate delivery models for insurance solutions, inspired by her clients’ needs.

Aileen has been recognized as an exemplary entrepreneur. Throughout her first 30 years as an entrepreneur and CEO of A.P. Reid, Aileen was a significant contributor to the insurance industry and her community, Aileen served on many boards and committees, most notably:

  • Metro Business Association — President
  • Offshore Technologies Association of NS — Membership Chairman
  • Investment Property Owners Association of NS — Board member
  • Canadian Association of Family Enterprise — Counselor
  • Automotive Trades Association of Atlantic Canada — Technical Advisor
  • Canadian Cancer Society Insurance Division — Fund-raising Campaigns
  • FBDB Women’s Entrepreneurial Development program Mentor
  • Dress for Success organization – volunteer
  • Vanier Institute for the Family – Board Member
  • Hope for Wildlife – volunteer

Aileen’s numerous business accomplishments have been publicly recognized by notable publications, including Canadian Business Magazine, Profit Magazine, Chatelaine, Atlantic Progress Magazine, Atlantic Business Magazine, Canadian Underwriter and Atlantic Broker Update, to name a few.

She has also received numerous awards, including; Top 100 Canadian Women Business Owners for six years running, Top 50 CEO’s in Atlantic Canada, Canadian Progress Club Women of Excellence, and has twice been an Atlantic Regional Finalist in the Entrepreneur of the Year Awards. In 2020, Aileen has been recognized by the Family Business Atlantic organization for Outstanding Business Woman of the Year Award.

As President and CEO, Aileen transitioned the leadership of the business to her son, Jamie, who took over the role of President in 2005. Jamie set out to take the insurance business beyond Atlantic Canada with a vision to expand nationwide.

After numerous acquisitions including the most recent in 2019 of Wardell Insurance (Burlington, ON), Sheppard Insurance Service, Alberta (Edmonton, AB) and Axxium Assurance, (Montreal, Quebec), our company now employs more than 120 employees and serves our clients nationwide.

We are proud to share, in 2020 the Insurance Business Canada awarded A.P. Reid Insurance, a Storm Insurance Group company, #1 Brokerage in Canada.

In Other News:

  • Storm Insurance Group wins 2020 #1 Brokerage in Canada (IBC)
  • Storm Insurance Group is a finalist in the 2020 IBC award categories Digital Innovator of the Year and Employer of Choice.