AP Reid Insurance Limited, a Division of the Westland Insurance Group.
We are now a national multi-channel group of insurance organizations bringing our combined resources, unique histories and experience together to allow us to deploy solutions and talent from coast to coast to serve you better
Who We Are
Established in 1980 by Aileen Reid; A.P. Reid Insurance was built with a vision to deliver personalized coverage to clients across Nova Scotia. With passion and vision, Aileen began by establishing a loyal clientele, over decades expanded the company across Atlantic Canada, and created innovate delivery models for insurance solutions, inspired by her clients’ needs.
At A.P. Reid Insurance, we’re focused on providing superior service and advice to Canadians for the protection of personal and commercial insurance items. Our customers nationwide rely on us to advise on their insurance coverage and to deliver on the promises we make. Whether comparing quotes, handling policy claims, or helping build stronger communities by investing in community projects, we are committed to providing service first in all that we do.
A.P. Reid’s Story
A.P. Reid Insurance celebrates 40 years in business.
In 1980, Aileen Reid established A.P. Reid Insurance with a vision to deliver personalized coverage to clients across Nova Scotia.
With passion and vision, Aileen began by establishing a loyal clientele, over decades expanded the company across Atlantic Canada, and created innovate delivery models for insurance solutions, inspired by her clients’ needs.
Aileen has been recognized as an exemplary entrepreneur. Throughout her first 30 years as an entrepreneur and CEO of A.P. Reid, Aileen was a significant contributor to the insurance industry and her community, Aileen served on many boards and committees, most notably:
- Metro Business Association — President
- Offshore Technologies Association of NS — Membership Chairman
- Investment Property Owners Association of NS — Board member
- Canadian Association of Family Enterprise — Counselor
- Automotive Trades Association of Atlantic Canada — Technical Advisor
- Canadian Cancer Society Insurance Division — Fund-raising Campaigns
- FBDB Women’s Entrepreneurial Development program Mentor
- Dress for Success organization – volunteer
- Vanier Institute for the Family – Board Member
- Hope for Wildlife – volunteer
Aileen’s numerous business accomplishments have been publicly recognized by notable publications, including Canadian Business Magazine, Profit Magazine, Chatelaine, Atlantic Progress Magazine, Atlantic Business Magazine, Canadian Underwriter and Atlantic Broker Update, to name a few.
She has also received numerous awards, including; Top 100 Canadian Women Business Owners for six years running, Top 50 CEO’s in Atlantic Canada, Canadian Progress Club Women of Excellence, and has twice been an Atlantic Regional Finalist in the Entrepreneur of the Year Awards. In 2020, Aileen has been recognized by the Family Business Atlantic organization for Outstanding Business Woman of the Year Award.
As President and CEO, Aileen transitioned the leadership of the business to her son, Jamie, who took over the role of President in 2005. Jamie set out to take the insurance business beyond Atlantic Canada with a vision to expand nationwide.
After numerous acquisitions including the most recent in 2019 of Wardell Insurance (Burlington, ON), Sheppard Insurance Service, Alberta (Edmonton, AB) and Axxium Assurance, (Montreal, Quebec), our company now employs more than 120 employees and serves our clients nationwide.
We are proud to share, in 2020 the Insurance Business Canada awarded A.P. Reid Insurance, a Storm Insurance Group company, #1 Brokerage in Canada.
In Other News:
Brokerage of the Year DBS Claims Award Finalist – 2020
Digital Innovator of the Year
Versature Award Finalist – 2020
Employer of Choice
Insurance Industry Finalist – 2020
2020 IBC Awards
2019 IBC Awards
Finalist – 2019
Versature Award Finalist – 2019
Brokerage of the Year DBS Claims Award Finalist – 2018
Insurance Business Canada 2017
Best Insurance Agency
Metro Community Choice Awards 2017
Insurance Business Awards 2017
Progress Top 101 Companies
12 Time Winner
Progress Fastest Growing Companies
3 Time Winner