About Us Personal Lines

AP Reid Insurance Limited, Sheppard Insurance Service and Risk Management Inc. and Axxium Assurance Inc. have come together as a part of The Storm Insurance Group.

We are now a national multi-channel group of insurance organizations bringing our combined resources, unique histories and experience together to allow us to deploy solutions and talent from coast to coast to serve you better

Who We Are

AP Reid Insurance Limited

AP Reid logo

Established in 1980 by Aileen Reid; A.P. Reid Insurance was built with a vision to deliver personalized coverage to clients across Nova Scotia. With passion and vision, Aileen began by establishing a loyal clientele, over decades expanded the company across Atlantic Canada, and created innovate delivery models for insurance solutions, inspired by her clients’ needs.

At A.P. Reid Insurance, we’re focused on providing superior service and advice to Canadians for the protection of personal and commercial insurance items. Our customers nationwide rely on us to advise on their insurance coverage and to deliver on the promises we make. Whether comparing quotes, handling policy claims, or helping build stronger communities by investing in community projects, we are committed to providing service first in all that we do.

A.P. Reid’s Story

A.P. Reid Insurance celebrates 40 years in business.

In 1980, Aileen Reid established A.P. Reid Insurance with a vision to deliver personalized coverage to clients across Nova Scotia.

With passion and vision, Aileen began by establishing a loyal clientele, over decades expanded the company across Atlantic Canada, and created innovate delivery models for insurance solutions, inspired by her clients’ needs.

Aileen has been recognized as an exemplary entrepreneur. Throughout her first 30 years as an entrepreneur and CEO of A.P. Reid, Aileen was a significant contributor to the insurance industry and her community, Aileen served on many boards and committees, most notably:

  • Metro Business Association — President
  • Offshore Technologies Association of NS — Membership Chairman
  • Investment Property Owners Association of NS — Board member
  • Canadian Association of Family Enterprise — Counselor
  • Automotive Trades Association of Atlantic Canada — Technical Advisor
  • Canadian Cancer Society Insurance Division — Fund-raising Campaigns
  • FBDB Women’s Entrepreneurial Development program Mentor
  • Dress for Success organization – volunteer
  • Vanier Institute for the Family – Board Member
  • Hope for Wildlife – volunteer

Aileen’s numerous business accomplishments have been publicly recognized by notable publications, including Canadian Business Magazine, Profit Magazine, Chatelaine, Atlantic Progress Magazine, Atlantic Business Magazine, Canadian Underwriter and Atlantic Broker Update, to name a few.

She has also received numerous awards, including; Top 100 Canadian Women Business Owners for six years running, Top 50 CEO’s in Atlantic Canada, Canadian Progress Club Women of Excellence, and has twice been an Atlantic Regional Finalist in the Entrepreneur of the Year Awards. In 2020, Aileen has been recognized by the Family Business Atlantic organization for Outstanding Business Woman of the Year Award.

As President and CEO, Aileen transitioned the leadership of the business to her son, Jamie, who took over the role of President in 2005. Jamie set out to take the insurance business beyond Atlantic Canada with a vision to expand nationwide.

After numerous acquisitions including the most recent in 2019 of Wardell Insurance (Burlington, ON), Sheppard Insurance Service, Alberta (Edmonton, AB) and Axxium Assurance, (Montreal, Quebec), our company now employs more than 120 employees and serves our clients nationwide.

We are proud to share, in 2020 the Insurance Business Canada awarded A.P. Reid Insurance, a Storm Insurance Group company, #1 Brokerage in Canada.

In Other News:

Sheppard Insurance Service and Risk Management Inc.

Excel-Sheppard-Logos-300x104
Formed in 1979, honesty and integrity has been our cornerstone, and our success and reputation are a testament to this. We endeavour to serve the community by providing our insurance clients with impartial risk management and insurance counseling with the broadest possible choice of insurance companies and coverages. The personnel in our office take pride in utilizing a team approach with all of our clients to maintain a high level of service.

Axxium Assurance Cabinet d’Assurance de Dommages

axxium_assurance_logo
Founded in 2009, our passion for the insurance industry comes from the motivation to help people. The field of insurance is very vast, there are a multitude of products and companies. For over twelve years, we helped to guide and advise our clients to make the best choices that meet their needs and budgets. Since its foundation AXXIUM ASSURANCE has offered a range of quality insurance products. All of our products and services have always met the needs of our customers with satisfaction.

Awards

Brokerage of the Year DBS Claims Award Finalist – 2020
IBC Awards

Digital Innovator of the Year
Versature Award Finalist  – 2020
IBC Awards

Employer of Choice
Insurance Industry Finalist – 2020
IBC Awards

Top 10 Insurance Brokers in Canada
Ranked #1
2020 IBC Awards
Top 10 Insurance Brokers in Canada
Ranked #2
2019 IBC Awards
Brokerage of the Year, DSB Claims Award
IBC 2019
Employer of Choice
Insurance Industry
Finalist – 2019
IBC Awards
Digital Innovator of the Year
Versature Award Finalist – 2019
IBC Awards

Brokerage of the Year DBS Claims Award Finalist – 2018
IBC Awards

Insurance-Business-Canada-Top-10 Awards
Top 10 Insurance Brokers in Canada (Ranked #4)
Insurance Business Canada  2017
Metro-Community-Choice-Awards

Best Insurance Agency
Metro Community Choice Awards 2017

Insurance-Business-Finalist-Best-Brokerage-Over-10-People
Finalist: Best Brokerage Over 10 People
Insurance Business Awards 2017
Progress-Top-101 Awards

Progress Top 101 Companies
12 Time Winner

Progress-Fastest-Growing-Companies Awards

Progress Fastest Growing Companies
3 Time Winner