To our customers

As independent insurance brokers, we purchase insurance products and services on your behalf working with dozens of insurance companies across the country.

A.P. Reid Insurance Limited (APREID) is an insurance brokerage headquartered in Dartmouth, Nova Scotia and licensed in NL, NB, PE, NS, ON, MB, SK, AB, BC, NU, and NW.

Sheppard Insurance Service and Risk Management Inc. (SHEPPARD) is an insurance brokerage headquartered in Edmonton, Alberta and is licensed in in NL, NB, PE, NS, ON, MB, SK, AB, BC, NU, NW, and YT. Sheppard is also a member of the Excel Insurance Group, a partnership of like-minded independent insurance brokerages operating in Western Canada who work together to gain access to broader insurance products and services for our customers.

Axxium Assurance Inc. (AXXIUM) is an insurance brokerage headquartered in Montreal, Quebec and is licensed in QC.
APREID, SHEPPARD and AXXIUM are all owned by Storm Insurance Holdings Inc., commonly known as the Storm Insurance Group (STORM). STORM is a holding company which owns a number of insurance operations including APREID, SHEPPARD, AXXIUM, MyGroup Insurance Broker Limited, ZipSure Insurance Brokers Limited, and Underwriting Contract Administrators (2014) Inc.

Storm Insurance Holdings Inc. is owned by Jamie Reid both personally and through his family trust and by the employees of the various operating companies.

Former licensed brokerages which have been acquired and/or wound up by the Storm Insurance Group and may or may not continue to maintain licenses or registrations in their respective provinces include Wardell Insurance Limited, Robinson Insurance Brokers Ltd., Robert C. Davis Insurance Limited, A.P. Reid Insurance (Ontario) Limited.

Statement on Services Provided

Our role is to provide you with the best insurance options that we are able to obtain, taking into account coverage, service and price. We also provide personalized, quality service that includes professional insurance advice, ongoing policy maintenance and claims support. When any issue arises regarding your insurance coverage, we are your advocate, using our professional experience to best represent your individual interest.

How we get paid for our Services

Brokerage compensation is part of your insurance premium and paid to us by the insurance company. We are paid a commission or fee for our services to you.

Occasionally, we will place insurance for you for which there is no compensation paid to us by the insurance company. In these cases a fee for our services will be negotiated with you by members of our team.

Your insurer will provide you with a Consumer Code of Rights and Responsibilities brochure which will be included with your new policy.

Insurance Company or Intermediary Personal Auto and Umbrella Personal Property Commercial Auto and Surety Commercial Property
*Aviva Insurance Company
9 - 12.5%
12.5 - 20%
10 - 12.5%
15 - 20%
*Echelon Insurance Company
12.5%
n/a
12.5%
n/a
*Economical Mutual Insurance Company
10 - 12.5%
20%
10 - 12.5%
20%
*Economical Select (Waterloo)
10%
17.5%
10%
17.5%
*Gore Mutual Insurance Company
10 - 12.5%
20%
10 - 12.5%
15 - 20%
*Halwell Mutual Insurance Company
10 - 12.5%
20%
10 - 12.5%
20%
*Intact Insurance Company
10 - 12.5%
15 - 20%
10 - 12.5%
20%
*Portage LaPrairie Mutual Insurance Company
10 - 12.5%
15%
10 - 12.5%
20%
*Perth
10 - 12.5%
15%
n/a
n/a
*RSA
10 - 12.5%
20%
6 - 12.5%
15 - 20%
UCAI
n/a
15%
n/a
15 - 20%
*Wawanesa Mutual Insurance Company
10 - 12.5%
20%
10 - 12.5%
20%

Sales Incentives

From time to time we will be offered a sales incentive by our insurance companies to encourage us to grow our portfolio with them. These incentives may include:

  • An overall sales bonus to the brokerage based on our growth with this carrier. These bonuses can range from .5% to 1% of the amount of growth.
  • Incentives or rewards to our staff provided directly by the insurer, such as a nominal gift card.
  • Inclusion of our brokerage in a planning council or other strategic event where we are given the opportunity to provide our insight and feedback directly to the insurer senior executive

Contingent (Profit) Commission

In order for us to maintain strong relationships with quality insurers, we work with each to provide the type of business they desire. The insurers with an asterisk (*) noted above recognize our efforts through a Contingent Commission contract. Payment of this Contingent Commission depends on a combination of growth, profitability (loss ratio), volume, retention and increased services that we provide on behalf of the Insurer. Contingent Commission is not guaranteed. For detailed information on Contingent Commission, please go to the individual company’s website.