To our customers

As an independent insurance broker, we purchase insurance products and services on your behalf that are affordable, and understandable.

A.P. Reid Insurance Limited is a registered trademark of A.P. Reid Insurance Limited, an insurance brokerage based in Dartmouth, Nova Scotia and licensed in NL, NB, PE, NS, ON, MB, SK, AB, BC, NU, NW. A.P. Reid Insurance Limited is owned by Westland Insurance Group Inc.

Statement on Services Provided

Our role is to provide you with the best insurance value that combines coverage, service and price. We also provide personalized, quality service that includes professional insurance advice, ongoing policy maintenance and claims support. When any issue arises regarding your insurance coverage, we are your advocate, using our professional experience to best represent your individual interest.

How we get paid for our Services

Insurance Company or Intermediary Personal Auto and Umbrella Personal Property Commercial Auto and Surety Commercial Property
*Aviva Insurance Company
9 - 12.5%
12.5 - 20%
10 - 12.5%
15 - 20%
*Echelon Insurance Company
12.5%
n/a
12.5%
n/a
*Economical Mutual Insurance Company
10 - 12.5%
20%
10 - 12.5%
20%
*Economical Select (Waterloo)
10%
17.5%
10%
17.5%
*Gore Mutual Insurance Company
10 - 12.5%
20%
10 - 12.5%
15 - 20%
*Halwell Mutual Insurance Company
10 - 12.5%
20%
10 - 12.5%
20%
*Intact Insurance Company
10 - 12.5%
15 - 20%
10 - 12.5%
20%
*Portage LaPrairie Mutual Insurance Company
10 - 12.5%
15%
10 - 12.5%
20%
*Perth
10 - 12.5%
15%
n/a
n/a
*RSA
10 - 12.5%
20%
6 - 12.5%
15 - 20%
UCAI
n/a
15%
n/a
15 - 20%
*Wawanesa Mutual Insurance Company
10 - 12.5%
20%
10 - 12.5%
20%

Sales Incentives

From time to time we will be offered a sales incentive by our insurance companies to encourage us to grow our portfolio with them. These incentives may include:

  • An overall sales bonus to the brokerage based on our growth with this carrier. These bonuses can range from .5% to 1% of the amount of growth.
  • Incentives or rewards to our staff provided directly by the insurer, such as a nominal gift card.
  • Inclusion of our brokerage in a planning council or other strategic event where we are given the opportunity to provide our insight and feedback directly to the insurer senior executive

Contingent (Profit) Commission

In order for us to maintain strong relationships with quality insurers, we work with each to provide the type of business they desire. The insurers with an asterisk (*) noted above recognize our efforts through a Contingent Commission contract. Payment of this Contingent Commission depends on a combination of growth, profitability (loss ratio), volume, retention and increased services that we provide on behalf of the Insurer. Contingent Commission is not guaranteed. For detailed information on Contingent Commission, please go to the individual company’s website.

Brokerage compensation is part of your insurance premium. A.P. Reid is paid a commission or fee for our services to you. Fees are paid to A.P. Reid by clients, in lieu of commission.

Should there be an increase in the commission schedule we receive from your insurer, or any other material change that affects compensation arrangements, we will notify you.

Your insurer will provide you with a Consumer Code of Rights and Responsibilities brochure which will be included with your new policy.

If you have any questions, please contact us.